The Brief:
Marcello’s is a well based Italian restaurant in Glasgow, UK. Using only the freshest ingredients sourced daily from local markets by chefs of Italian origin, this restaurants stands out for its high quality. With Marcello’s as the main upstairs and downstairs “59 bar” capable of private functions, parties or just a relaxed night out. The location is opposite a theatre so offers you a pre and post theatre dining and bar experience. Both of these outlets required full branding so that the colours could even be matched to staff uniforms, the logo had to be different from other Italian cliche logos and work as an emblem as well as in its full entirety. It needed to reflect the quality, luxury and ethics of the business being created.
The Outcome:
As seen here www.marcellosrestaurant.co.uk and throughout the marketing the logo selections have been a massive success. The clients have returned repeatedly for extra items at different times of the year. Both Marcello’s and 59 bar were made up into external signage, the placement of which was created with our designers input and knowledge.
What the Designer had to say:
This is one of my all time favourite logo’s, I get butterflies every time I see it being used in a new way. I love how the client has used the logo throughout the business from mugs to after dinner chocolates. I look forward to hearing from Marcello’s and 59bar throughout the year as I know the project will be innovative and different.
Category : Logo, Photography, Photoshop, Printables, Signage, Webdesign
Date : 01 Sep 2016
